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How to Improve your B2B Message

Tuesday, October 20, 2009 from 3:00 PM to 5:00 PM (MT)

Tempe, AZ

How to Improve your B2B Message

Ticket Information

Ticket Type Sales End Price Fee Quantity
BMA Member Ended $10.00 $0.00
Non-BMA Member Ended $25.00 $0.00
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Event Details

BMA Phoenix
 
     

Join us October 20 from 3-5 p.m. as the BMA Presents:

“How to Improve your B2B Message”

At the offices of Spark Design
425 S. Mill Ave., Suite 300
Tempe, AZ 85281
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There’s no time to waste!

Time is money. You need to be more agile than ever before. Budgets are shrinking, expectations are higher, and sales are tougher to come by.

Whether your ad is in print or online, get expert advice from our panel on what makes for a successful ad. From visual magnetism to the prominence of your logo, there are some tried and true techniques to make sure you’re getting the best bang for your buck in your ad design.

Our Panelists:

Edmund Lawler

The premier ad critique author and B2B Magazine columnist Ed Lawler from Chicago and Vince Adam CEO and General Manager of Spark Design, one of the leading design firms in the Valley discuss how to create messaging and print ads that successfully catch the interest of your chosen target audience.

About Ed Lawler

Ed Lawler has written the Chasers column for B to B magazine since 1990. The popular critique of business-to-business advertising first appeared in the publication in 1936.

Ed has done presentations on b-to-b communication for more than 100 ad clubs, ad agencies and corporations over the past 19 years. He is the author or co-author of six business books including: "Copy Chasers on Creating Effective Business-to-Business Ads."

Edmund Lawler

Vince Adam
CEO/General Manager, Spark Tempe

Vince founded Spark in 1996 and has grown the firm to over 20 full-time employees with offices across the United States. Vince has over 20 years of experience in the advertising and design field. His expertise in concept, design direction and marketing strategies has enabled the agency to win numerous local and national creative awards. Vince oversees concept, art direction and creative design across all marketing platforms, from print, packaging and collateral to broadcast and interactive. His brand development skills add a whole new dimension to the many- faceted marketing services that Spark provides to their clients. Under Vince’s leadership, the team at Spark created a charitable foundation dedicated to the needs of Valley children: Spark of Hope. Through their commitment and dedication, Spark is evolving into a place where employees, clients, vendors and local residents feel proud to know, work with and help grow. Vince holds a Bachelor of Fine Arts – Visual Communication from Northern Illinois University.

Register at http://bma.eventbrite.com/
BMA Members: $10, Non-Members: $25

 

When & Where



Spark Design
425 S Mill Ave.
Suite 300
Tempe, AZ 85281

Tuesday, October 20, 2009 from 3:00 PM to 5:00 PM (MT)


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Hosted By

Business Marketing Association Phoenix



The Phoenix chapter of the renowned Business Marketing Association is committed to helping senior B2B marketing professionals in the Valley to network, learn and help each other. Today’s marketing professional has more options, with less time to react than ever before. Meet other like-minded professionals who are equally motivated through BMA’s unique programs and mixers. Learn from some of the nation’s top experts on a variety of marketing topics at BMA seminars, mixers and special events.

Visit BMAPhoenix.org for more information.